Employers are finding that sponsoring group Long Term Care Insurance shows concern for the welfare of their Employees and helps to build morale and loyalty. Yet it is easy to administer and does not put pressure on employee benefit dollars.
With the passage of the Health Insurance Portability and Accountability Act of 1996, the federal government now provides special tax incentives for employers who offer Long Term Care Insurance. Employers may now deduct premium paid on behalf of Employees as a business expense, the same as they do for medical insurance. Employers may also pay premiums for selected classes of Employees (i.e. as part of an executive compensation package) without being required to pay the premiums for all Employees.
The following points can be made to a group prospect for LTC Insurance:
In addition to the above-illustrated points, the education of the employer (or head of the Association, etc.) is the most important step in marketing these products. Most insurers will furnish material that can be used for educational purposes, most prepared in a professional manner. Some of the material that will be provided could be similar to the following:

The tax consequences should be fully understood by the Group principal (and the agent). By “putting it in writing,” the tax benefits and consequences are more easily understood, and the written word always adds more authenticity to the statements.
(The following information could be submitted to an Employer as it is abbreviated but furnishes the information that is needed by most Employers for their decision making. Again, any tax information that pertains to their operation must be approved by their tax attorney.)

Presenting the program to the employees is where the work begins after approval from the Employer or approval authority. The communication of the benefits is crucial at this point and the insurance company will provide most of the assistance. The material to be used is designed to inform Employees about the need for Group LTCI coverage and educate them about the specific benefits selected. The employer will inform the Employees of the employee benefits, and this material will work hand-in-glove with the announcement.
The success of any program depends on the strength of the employer or approval authority and most importantly, the employer’s support. At this point many insurers will require a commitment on the part of the employer to develop a workable plan to communicate and administer the enrollment process.
The entire communication process includes, but not limited to:
Other assistance from the insurer’s Home Office is usually provided. Some companies have their own Enrollers, with others it is the responsibility of the General Agent. A few (very few) companies have installed a computerized method whereby each enroller uses a laptop computer to enroll the employee. The information submitted is sent electronically to the Home Office at the end of each workday, thereby allowing for immediate enrollment. If underwriting is needed, this speeds up that process tremendously.
A toll-free telephone number is important, and the Home Office should be ready to for numerous inquiries by employees and their relatives, both during the enrollment period and afterwards. Most group insurance companies have such facilities available. Since Long Term Care Insurance is relatively new, it is even more important that such facilities be made available.
A sample of the wording that can be used in the initial letter that the employer sends to the Employees announcing the new Employee Benefit being made available to them is as follows:
(Company Letterhead)
Dear Employee:
The Acme Widget Company will soon be giving you the opportunity to purchase a valuable new benefit: Group Long Term Care Insurance.
Long Term Care Insurance covers costs for long-term nursing home stays and home health care visits that are not adequately covered by group health plans, other private health insurance or government programs. Regardless of your age, this protection is important to you and your family.
Even if you have never considered this type of protection before, be assured that there is a growing and dramatic need for this insurance benefit. Just consider:
One hundred thousand persons under age 65 go to nursing homes every year. Two out of five Americans will spend time in a nursing home. Without insurance, if a husband or wife must stay in a nursing home for 13 weeks, the average family will be impoverished.
At reasonable group rates, this new Group Long Term Care Insurance willhelp you protect your savings and other assets, should long term care be necessary.
In the coming weeks, you will be receiving additional information on long term care protection, including a complete description of benefits and cost. Review this information carefully.
This benefit will be made available to you and any family member, including your spouse, parents or your parent-in-laws.
Please call (contact) if you have any questions about our new Group Long Term Care Insurance Plan.
Sincerely,
President
The discussion of Group LTC Insurance has been primarily on the individual policy sold on a group basis, with certain distinctions as discussed. The following information pertains to Long Term Care Insurance sold on a (true) group basis. The details are of a plan offered by a major insurance company and should not be considered as an industry “standard.” Also, this plan has been offered for more than a year, so some changes will probably already be made, however, they should not be significant.
Also, please be aware that the plan outlined herein is a “Preferred” plan, which has somewhat more liberal benefits than another plan that is also available from this company. The “Preferred” plan is discussed, as experience has shown that benefits increase and become more liberal as more experience in this field is gained and actuarial statistics are verified through actual claims experience, plus the ever-encroaching of the Federal government.
The eligibility criteria are typical of most companies in the group LTC Insurance market. The following individuals are eligible for coverage under an endorsed group Long Term Care Insurance plan.
Employees
Full‑time (30 hours minimum) Employees who are actively at work. Also, regular part-time Employees may be eligible for this benefit if other benefits are typically offered to them.
Spouses of Employees
Spouses of Employees may apply even if the employee does not participate.
Retirees and Spouses
Retirees and their spouses under 80 years of age may apply.
Children of Employees
Children of the employee or member are eligible to participate.
Parents, Parents‑In‑Law, Grand Parents and Grand Parents‑In‑Law
Parents, parents‑in‑law, grand parents and grand parents‑in‑law may apply even if the employee or spouse does not choose to participate. (NOTE: This is the most unusual feature of Group LTC Insurance, rarely, if ever, offered with any other type of insurance.) This broad eligibility should create some anti-selection, as it would appear that any employee, who has an elderly parent or grandparent, etc., would want the insurance, especially since the employee does not have to participate. Therefore, the premiums must be actuarially structured to compensate for this contingency.
Billing is a little different than usual group health insurance, and is specifically stated as it is anticipated that the plans will be portable when the employee leaves or retires. The insurer provides direct billing for terminated Employees and their spouses, divorced spouses, retirees and their spouses, parents, parents‑in‑law and grandparents. Employees on leave can also be direct billed. The insurance company bills quarterly, semi‑annual or annual modes. There is no charge for direct bill. A grace period of 30 days is extended when premium is not paid.
The insurance company typically would offer this plan to those ages 18 to 84, with some restriction of benefits for those ages 80-84.
The qualification for benefits follows the HIPAA guidelines by offering the following two ways to qualify for benefits:
As with most LTC Insurance policies, the Benefit Periods are expressed as days with explanation as to number of years. This is typical of a “Pooled” policy, as the amount of the Pool is calculated as the number of days (Benefit Period) times the Daily Benefit. Using a stated number of days eliminates any difficulty in calculations, such as providing for leap years.
Ages 18 ‑ 79: 730 times (2 years), 1095 times (3 years), 1460 times (4 years), 1825 times (5 years) the LTCI daily benefit amount or Unlimited. Ages 80 ‑ 84: 730 or 1095 times the LTCI daily benefit (1460 and Unlimited times are not available.)
Deductible Periods follow those in Individual policies. This particular insurer has restrictions on Deductibles at the older ages, and with the 730-day (2 year) policy. The employee may select the number of consecutive days at the beginning of their covered stay and before the benefit payments actually begin.
The Inflation Benefit is Optional, using either Simple or Compound increase calculations.
One insurer specifically offers “Condominium” based care benefits, attractive to many elderly retired persons. Under this provision, the insured can begin receiving benefits without the requirement of prior care in a hospital or a skilled nursing facility (which is legally dictated provisions in most states). Benefits are payable when any of the qualification criteria are met:
Covered services are those that are provided by a licensed or accredited home health care agency and adult day care center, and follow a plan of treatment established by the physician.
Under the insurer’s Alternate Plan of Care provision, if the insured, their doctor and the insurer agree, then the insurer will pay for medically appropriate services and supplies in another setting when a nursing home confinement would otherwise be required. It should be emphasized the Alternate Plan of Care is a completely voluntary program.
If the insured is confined in an alternate care facility, the insurer will pay the insured 80% of the expenses incurred (100% in Maryland), up to the nursing home daily benefit amount, for each day for care received in an alternate care facility, which occurs after the long term care elimination period, and before the specified lifetime maximum dollar amount is reached.
If the insured is hospitalized or temporarily leave during a covered stay in a nursing home, the insurer will continue to pay the insured’s benefits or credit their elimination period for up to 21 days per year to cover charges or to reserve the insured’s accommodations. Unused days cannot be carried over into the next calendar year.
The Insurer will pay up to the nursing home daily benefit for respite care in a nursing home or alternate care facility, and up to the home and community‑based care daily limit for respite care in a residence or adult day care center. The Insurer will pay for up to 21 days in a calendar year and benefits will be payable during the elimination period. After the insured reached their elimination period, respite care will not be paid in addition to the daily benefit amount
The Medical Help Benefit is a newer benefit, and offered by only a few of the major insurers. The insurer will pay the actual expenses incurred, up to 25% of the home and community-based care daily benefit amount for the rental or lease of a medical help system for the insured’s home during a plan of treatment. This benefit is limited to a system installed in the home while the policy is in effect and to a maximum of 12 months during the insured’s lifetime.
Basically the same as with the individual policy.
Basically the same as with the individual policy.
Follows this provision in the individual policy except that many group plans provide that preexisting conditions not disclosed on the application may be covered if confinement begins at least six months after the start of coverage under the policy. However, if important medical information is omitted from the application, the policy may be voided.
The Waiver of Premium is more liberal with the “Preferred” plan as it does not require that the insured be confined in a Nursing Home. Waiver of Premium begins when the insured receives 12 days of covered care or services (Long-Term Care Facility stay and/or Home and Community‑Based Care) ‑ in a quarter. The initial 12 days need not be consecutive, but must be incurred within a 90‑day period.
Same as with the individual policies.
The Spousal discount with this plan differs from the plan earlier discussed and is more typical of individual and group policies inasmuch as both insured and spouse must be approved for coverage. If both the insured and spouse apply for a Long Term Care Insurance policy at the same time with the insurer, and are both approved for coverage, the insured will receive a 10% premium discount on both policies.
The Long Term Care Insurance plan from the insurer does not include benefits for the following:
Some insurers also offer s a plan that covers nursing home care as well as care in alternate care facilities. The plan does not cover Home and Community Based Care, Respite Care, Medical Help System or Caregiver Training.
STUDY QUESTIONS
1. One of the advantages given employers who adopt an LTCI plan for their employees by HIPAA, besides the ability to deduct premiums paid on behalf of employees, is
A. that employers can discriminate by offering LTCI just to certain employees.
B. the guarantee that the IRS will not audit their tax returns for the next 3 years.
C. that the government pays 15% of all group LTCI premiums in lieu of taxation.
D. all employees of every company must be covered, so if the employer cannot afford to take the plans, the employees will automatically become eligible for Medicaid if they have to go to a nursing home, with no other eligibility required.
2. Among the reasons that an employer should consider an LTCI benefit program for its employees is
A. that a company of more than 50 employees that installs such a plan, can share in the commissions paid to the agents.
B. that the Social Security withholding for each employee will drop by the amount of the :LTCI premium.
C. recent studies have shown that about one-third of all employees either missed work, came to work late or left early, or used vacation or sick time, because of long-term care demands.
D. there is absolutely no administrative costs involved as the insurance agency handles all enrollment and claims.
3. The most important step in marketing LTCI to employers is
A. the amount of commission rebate required.
B. to educate the employer on the advantages of having such a plan installed.
C. to make sure that all premiums are paid directly to the agency.
D. nearly daily calling on the company until they agree to such a plan.
4. Once the employer has agreed to accept the proposal for LTCI for its employees, then
A. that is all that an agent has to do.
B. presenting the program to the employees is the next step.
C. the insurer will send a claims manual to the company Human Resources Dept.
D. an announcement of this acceptance should be published in the local paper.
5. Once the LTCI program with an employer has been accepted, the success of the program
A. is assured with no more work.
B. depends upon the strength of the employer and the employer’s support.
C. hinges entirely upon the employer’s human resource department.
D. depends upon how rapidly an employer will start to receive benefits.
6. On a true group plan, the eligibility criteria typically states that employees are eligible for coverage if
A. they are part-time, full-time, or on a consultant or contractual employment basis.
B. they are not eligible for any other benefits.
C. they have been with the employer for 5 years.
D. they are actively at work on a full-time basis, of part-time if they are eligible for other benefits also.
7. Perhaps the most unique eligibility feature of group LTCI is that
A. only spouses of full-time employees are eligible.
B. children of the employees are eligible.
C. officers and directors are eligible.
D. parents, parents-in-law, grandparents and grandparents-in-law may apply in most plans.
8. A true group plan usually does not have as wide a choice of benefits and coverage as an individual plan. For example, when home health care is covered
A. the employee must accept only 50% of the daily benefit for home health care coverage.
B. the employee usually can pick 50% or 100% of the daily benefit.
C. by law it must always be the same as the daily benefit.
D. the employee must state that in case of disability, the individual that the employee names would be the only one that could be paid for home health care services.
9. Many group LTCI policies are of the “pooled” approach basis, therefore if the employee is under age 80 (typically), their benefit period may be stated as 1095 days, which means
A. the maximum benefit period is 5 years.
B. the maximum benefit period is 4 years.
C. the benefit period is the length of time it takes for the benefits to equal $1095.
D. the total amount of insurance in the pool is the daily benefit picked times 1095.
10. Another unique feature of group LTCI offered by at least one company that is attractive to many elderly retired persons, is
A. home and condominium-based care benefit.
B. restoration of benefits.
C. bed reservation benefits.
D. waiver of premium.
ANSWERS TO STUDY QUESTIONS
1A 2C 3B 4B 5B 6D 7D 8B 9D 10A